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Mobile Car Care, the Inventor of the Mobile Detailing concept, is celebrating its 21st anniversary in January 2012. After leaving USAIR in 1991, Bill Swisher was confronted with a decision, to stay with a great USAIR job or go out on a leap of faith. After a severe drought affected the entire South eastern US and
Florida, the Government water management districts were not allowing ANY car washing at homes or Business in order to conserve. Since Swisher would detail cars of friends at his home for fun and while off duty at USAIR each week, that process had to change or a fine would result from the water police. So, since NO
ONE thought of this Mobile Concept to wash or detail cars, aircraft, etc on site, Swisher started the very first Mobile Detailing unit in
Daytona Beach, Florida by exploring concepts.
Swisher then took a leave of absence at USAIR for 6 weeks and after a slow start, like 2 weeks, the business was a hit.
Now even Bill Swisher mentions that he won’t talk about the 493 failures previous (lol), but this was a popular service that meant that Mobile Car Care was the ONLY entity allowed to wash cars in
Florida.
In those days, no one could buy Generators or water tanks as readily as one can today at the big box stores and discount clubs.
He ordered Generator and bought water tanks from farm supply centers in
Georgia.
So after taking
months to tweak the mobile design (since he had no one to copy or brain pick like the copy cats can do today), the formula was there for a successful business.
And
Mobile detailing was a booming business done ONLY by Mobile Car Care.
Soon people began to see the popularity of the mobile concept and wanted to work for Mobile Car Care. Media press stories on the success gained attention. Bill Swisher immediately decided to "franchise" the business so that owners could reap the rewards of their work themselves. THAT business model also took off, and became popular. Currently there are 517 (at this writing) Franchised Mobile Car Care units in the nation. 40% are owned by Investors who hire someone to work the unit and the detailer pays them a fee, just like a renter pays rent on a house. One owner in
Texas actually left the Housing investments industry to open 12 franchises that pay him more in fees than his Income Property ever did. In 21 years of Business, there have been ZERO failures, In fact in only one case, where one owner simply got tired of running a franchise himself after becoming 62 years young, Mobile Car Care resold the unit for that original purchaser, at NO
COST and NO profit to
MCC. NOW, that is a great Franchise experience and the owner is happy that his customers have a great franchise taking care of his customers he built up in 10 yrs of business success.
Franchises cost from $40,000 to $70,000 for a complete turnkey proven system, Customers are still guaranteed, and MCC unit profits are double of those who try to start a detailing business on their own. Mobile Car Care teaches not only detailing 101, but Business 401. MCC does not allow just anyone to buy a franchise, and has turned down individuals who MCC deems NOT Professional in appearance or conduct. 90% of the franchise owners are college graduate who come past jobs with good income. Some have switched to MCC from great companies and some come to MCC when laid off and need great income. Of the 500 franchises, over 2000 people have been refused purchase. It keeps the quality of our operator’s top notch. This is why Mobile Car Care is the leader
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